At Valanoo ("we," "us," or "our"), we value your privacy and are dedicated to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your data when you interact with our online store and services. This policy applies to all users globally, including those based in the United States and other countries. By using the Valanoo website (the "Site") or providing your personal data to us, you agree to the practices described in this Policy.

Information We Collect

Information You Voluntarily Provide

When you engage with Valanoo, you may directly provide us with personal information in the following ways:

• Account Creation: If you choose to register for an account, we ask for your name, email address, and a password. You may also optionally provide other contact details such as a phone number or display name. This information helps us establish your user profile and ensure account security.

• Purchase Transactions: When placing an order, we collect the necessary information to process your transaction and deliver your products. This includes your full name, billing and shipping addresses, email, phone number, and payment details (e.g., credit card number or payment method information). We also maintain a record of your purchases for customer service and order management.

• Newsletter and Promotional Emails: If you sign up to receive marketing communications from us, we collect your email address (and optionally your name). We only send promotional messages with your explicit consent. You can unsubscribe anytime via the link in our emails or by contacting us directly.

• Customer Support Interactions: If you reach out to us with questions, feedback, or support inquiries—via email, contact forms, or chat—we collect the details you provide. This includes your name, contact details, and the content of your message. This information is used to respond to your request and resolve your concerns.

Information We Collect Automatically

When you visit our Site, we collect certain technical data automatically:

• Device and Usage Data: We gather technical details such as your IP address, browser type, operating system, device category (mobile, desktop, etc.), and the referring website. We also monitor your behavior on our Site, including pages visited, time spent on pages, clicked links, and visit timestamps. This information helps us optimize performance and improve our services.

• Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your experience. These small data files allow us to remember your actions and preferences (such as keeping you logged in or retaining cart contents) and collect analytics data. We utilize services such as Google Analytics to monitor usage trends and site performance. These tools may collect anonymized usage and geographic data (e.g., city-level location inferred from your IP address). For more on this, refer to our Cookies Policy.
  
  

How We Use Your Information

We use your personal data for various purposes, including:

• Processing and Fulfilling Orders: Your contact and payment details are used to complete purchases, issue confirmations and receipts, provide shipping updates, and manage returns and exchanges. We also share necessary details with logistics providers for delivery.

• Managing Your Account: For registered users, we use your account information to provide personalized features, maintain order history, and facilitate secure logins and settings management.

• Communicating With You: We use your email or phone number to share important updates such as order confirmations, delivery status, and policy changes. If you've opted into our newsletter, we’ll send you promotional offers and product updates. You may withdraw consent for promotional messages at any time.

• Improving Our Services: Aggregated usage data helps us understand how visitors navigate our Site. These insights enable us to enhance usability, identify popular features, and improve overall functionality.

• Ensuring Safety and Preventing Fraud: We may use data like IP addresses and order patterns to detect suspicious activity or prevent abuse. This helps protect user accounts and maintain the integrity of our platform.

• Legal and Regulatory Compliance: We retain and process information as needed to comply with financial reporting obligations, tax laws, and applicable regulations. We may also respond to legal requests from authorities when required.
  
  

How We Share Your Information

Valanoo respects your privacy and does not sell or lease your personal data to third parties for their marketing. We only share your information under the following conditions:

• Service Providers: We work with trusted third-party partners who perform functions on our behalf, such as hosting (Shopify), payment processing, order fulfillment, email communication, and analytics. These service providers are contractually obligated to use your data solely to deliver their specific services and are required to handle it securely.

• Payment Gateways: Your payment details are securely transmitted to third-party processors (e.g., Shopify Payments, PayPal), who are compliant with industry security standards (like PCI-DSS). Valanoo does not store your full payment card details.

• Shipping Partners: We share necessary delivery information (name, address, phone/email) with carriers like DHL, FedEx, UPS, and others, solely to facilitate the delivery of your order.

• Marketing Tools: If you sign up for email updates, we use platforms like Mailchimp or Klaviyo to manage mailing lists. These services only send communications on our behalf and are prohibited from using your data independently.

• Analytics Providers: We use Google Analytics and similar tools to collect anonymized website usage data. These providers help us monitor performance but cannot access identifiable personal information.

• Legal Requirements and Safety: We may disclose your data if required to do so by law or if we believe such action is necessary to comply with legal processes, protect our rights, prevent fraud, or ensure user safety.

• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new business entity, subject to the same privacy commitments.
  
  

Data Security Measures

We are committed to maintaining the security of your information and have implemented protective measures including:

• Encryption: Data transmissions between your browser and our Site are encrypted using SSL technology.

• Secure Infrastructure: Personal data is hosted on Shopify's protected servers with firewalls and intrusion prevention systems.

• Access Restrictions: Only authorized employees and contractors have access to your personal data, based on job necessity.

• Monitoring and Response: Systems are actively monitored for potential threats, and patches or updates are deployed regularly.

Although we take security seriously, no online system can be completely immune to risks. In the rare event of a data breach, we will promptly notify affected users and relevant authorities as required.

Data Retention Policy

We retain personal data for the time necessary to fulfill the purposes described in this Policy or to comply with applicable laws:

• Accounts: Stored while your account remains active. If you request deletion, we will remove or anonymize your data unless retention is legally required.

• Order Records: Maintained for several years for tax, warranty, and support reasons. Afterwards, data is deleted or anonymized.

• Customer Communications: Retained temporarily to ensure service quality and follow-up, unless legally mandated otherwise.

• Marketing Preferences: Email data is retained until you unsubscribe. Opt-outs are honored immediately and retained on suppression lists.

• Analytics Data: Retained in anonymized or aggregated format for internal reporting purposes only.
  
  

Your Privacy Rights

Depending on your country of residence, you may have the following rights:

• Right to Access: Request a copy of the personal data we hold about you.

• Right to Rectification: Ask for corrections to inaccurate or outdated information.

• Right to Erasure: Request deletion of your data under certain circumstances.

• Right to Object or Withdraw Consent: Opt out of marketing or withdraw consent to data processing.

• Right to Non-Discrimination: You will not be penalized for exercising your privacy rights.

To submit a request regarding your data, please contact us using the details below. For your protection, we may require identity verification before processing your request.

Shopify and Third-Party Platforms

Valanoo operates on Shopify's secure infrastructure. Shopify processes data on our behalf and implements industry-leading security protocols. Shopify complies with global privacy standards including GDPR and CCPA. Their systems handle sensitive data like payments using encryption and comply with PCI-DSS.

For more information, please consult Shopify’s Privacy Policy.

Changes to Our Privacy Policy

We may revise this Privacy Policy from time to time to reflect updates to our operations or legal obligations. Any changes will be posted on this page with an updated "Last Updated" date. Significant changes will be communicated through email or on-site notifications where appropriate.

Last Updated: May 22, 2025

Contact Us

If you have any questions or requests related to this Privacy Policy or your personal data, please contact us at:

Email: privacy@valanoo.com

You can also reach us via the contact form on our website. We aim to respond promptly and support you in exercising your data rights.